With the emergence of the European
Monetary Union and the harmonization of European regulatory standards
and the convergence of prices, the advantage of having subsidiary
units in multiple national markets has become less advantageous.
A growing number of companies have responded by choosing to centralize
their manufacturing and distribution operations with significant
cost savings to provide high quality and low cost financial, administrative
and support services to customers and line management.
Chinese companies starting business in Europe usually ship their
products directly to clients and distributors. Some of the activities
involved are: transit by sea or air, customs clearance in various
European countries, transport negotiation, etc. The preferred alternative
would be to have a single point of entry for the inbound flow of
goods, a European Distribution Center (“EDC”) which
will have the advantage of:
 |
Reducing transport costs to Europe due to optimization
of inbound transport |
 |
Improving delivery time and higher service level to customer |
 |
Maintaining one customs clearing center |
Companies that already have a European network
of sales offices in place would also benefit from having a central
stock-point instead of keeping stock at the local offices:
 |
Improved efficiency in stock
management; |
 |
reduction of inventory and other overhead
costs |
 |
EDC can handle all the product customization
for the various national markets which can range from adding
manuals and plugs to different packaging activities (see Value
Added Logistics) |
 |
The EDC can also serve as a central repair
center |
When choosing the location of these centralized
European activities centers, factors to be considered are:
 |
Established supporting infrastructure for efficient
connections to and from Europe and Asia in terms of customers
and goods |
 |
Competitive operational costs |
 |
An international and open legislative environment with regard
to finance, transportation, people, etc. |
 |
Qualified labor force with multi-lingual skills |
The Netherlands can fulfill all these conditions
and was recently voted as the best place to do business by The Economist
Intelligence Unit - evidence to the high number of EDCs and European
Operation Centers that have selected the Netherlands as their primary
site. These EDCs are operated by the company’s own management
or entrusted to a third party service provider. Besides cost advantages,
increased flexibility and speed, an additional benefit is the positive
effect on marketing and sales.
|